Corso di studio in Management dell'Informazione e della Comunicazione Aziendale

• The topics covered, as well as the competences and skills that are to be trained, are an essential part of the contents characterising the training course aimed at

  offer a specific preparation in the different fields of the innovation economy and consistent with what emerged in the consultations with stakeholders (see RAD);
  educate in the ability to critically read the dynamics, structures, conduct and performance of the main production sectors and in the banking context.

  The course contents are preparatory to  managerial paths in companies, public bodies and organisations of various types (including non-profit organisations), in particular

  in the industrial, services (i.e. ICT and banking sectors) and trade sectors and in the public administration (central and local) also for professional activities as experts and trainers in organisations and institutions ;
  in the sphere of economic, social and cultural integration activities; specialist consultancy in public bodies; enhancement and promotion of the territory.

   

KNOWLEDGE AND UNDERSTANDING

Students * will learn through lectures (face to face and remotely), also thanks to discussions with experts and through exercises on case studies. The teacher may request the carrying out of exercises and verification tests. These tests can be optional or compulsory and might contribute to forming the final grade. Furthermore, the student must complete the learning process with a personal and autonomous study, which is one of the main tools for consolidating learning. The verification of the achievement of the learning outcomes takes place mainly through written tests, also in itinere, individual and group projects, preparation of reports or term papers, class presentations.

APPLYING KNOWLEDGE AND UNDERSTANDING

The skills listed are formed with a plurality of methods, often common to the various learning areas. The common basis is given by a solid theoretical training. The theoretical training is accompanied by the analysis of cases and the practical application of theory. In the economic field, practical application takes place through laboratories in which data, case studies, group and individual work, class presentations are analyzed. The business environment, on the other hand, makes use of workshops, group work and class presentations, often in the presence of experts from the production and market sectors. All these activities require the active participation of students, developing their critical ability, the aptitude to innovate, the ability to interpret the results and communicate them effectively to an audience of experts and non-experts. The development of the ability to apply the knowledge and understanding learned also makes use of the study and the personal and autonomous work that the student performs outside the classroom.

MAKING JUDGEMENTS

This autonomy of judgment will derive from the critical learning methods adopted in the context of the various training activities: critical reflection on case studies, laboratory exercises, individual and group work, as well as from the drafting of the final exam (three-year thesis).

COMMUNICATION SKILLS

Communication skills are developed during the moments of comparison and discussion in the classroom, through the class presentations of individual and group works, prepared at home by the students and through the final exam

LEARNING SKILLS

These skills are developed through critical reflection on the texts proposed for individual study prompted by the classroom activities, the study of research cases and the applications illustrated by the teachers, the carrying out of individual and group projects, the carrying out of classroom exercises and on the occasion of the preparation of the final exam. Learning abilities are verified through written exam tests, through exercises and works carried out and presented in class.

The course is ANNUAL (October 2025 to May 2026)

Students from previous years will be examined exclusively on the current syllabus in the period in which they take the test.

The main topics are therefore outlined:

Introduction to the course and topics of Innovation Economics;
The creation of value as a business objective: from Luigi Einaudi to Sumantra Ghoshal, from Gaetano Maria Golinelli to Manlio Del Giudice. A theoretical framework;
The demand for innovation: the thinking of N. Negroponte;
Support for innovation: the foundations of banking origin;
Process and product innovation;
Research and innovation: the A-ANVUR journals;
Sustainability and innovation;
The diffusion of innovation; Innovation and productivity: the role of A.I.
Classroom and case studies.

The course comprises 64 hours of face-to-face teaching (distance learning too), according to the timetable established by the School.

(Unless otherwise provided) Integrated teaching:  lectures in presence and synchronous or asynchronous on Cisco Webex platform available on moodle platform; insertion of documents and video media (also in English) and expert testimonials.

Attendance is compulsory for the 64 hours of teaching.

• For each course, attendance of at least 70% of the scheduled hours is required in order to be admitted to each exams and obtain the corresponding credits.
• For the internship, 100% attendance of the scheduled hours is required.

The procedures and verification of the attendance requirement are indicated on the "Insegnamenti" paragraph “Obbligo di frequenza”.

The course is ANNUAL (October  2025 to May 2026).

Examination modalities:

expected knowledge and skills will also be tested during the ordinary exam in the following ways:

•  30' written test (allowed on own device only if equipped with adequate power supply and after appropriate SAA network connection tests, NO smartphone, NO smartphone) on MOODLE or paper (4 open-ended questions divided into several sub-questions/topics + 1 question on current economic issues divided into several sub-questions), or 16 open questions quiz test (on MOODLE or paper).

Regular tutoring activities are provided.

Participation in tutoring activities is optional (and does not count towards the 70% attendance requirement), but is strongly recommended to ALL students for a good preparation for the exam.

Students with DSA or disabilities are asked to take a look at the support and reception methods of the University, and in particular the procedures necessary for the support during the examination and reception. Link for students with disabilities:

https://www.unito.it/servizi/lo-studio/studenti-e-studentesse-con-disabilita

Link for students with DSA:

https://www.unito.it/servizi/lo-studio/studenti-e-studentesse-con-disturbi-specifici-di-apprendimento-dsa/supporto

Erasmus students*: 8cfu examination equivalence will be recognised with syllabus and bibliography transmitted in advance (by 30/10/2025) by e-mail to the lecturer and the competent SAA offices;